What's not to like?
Do you Like your office? Do you like your office? When I say ‘like’ I don’t mean appreciate or ‘enjoy’, I mean do you Like it with a big, blue Facebook thumb? Such questions have got a bad rap in recent years. The ‘Like’ is seen as the ultimate superficial gesture, the epitome of ‘slacktivism’ and a meaningless affirmative in place of actual thought or expression. But, in the right hands, a Like could make an awful lot of difference, and could even change the world. A Like is really just a data point, and it doesn’t mean an awful lot when you’re talking about a friend’s holiday photos, but applied to buildings ratings can make a lot of difference both in the short and long term. The world’s biggest companies boast of their Likes online and jostle for your attention because it shows their product is good and authentic. This model has a lot of potential with buildings: We’ve been used to measuring the energy efficiency of buildings for years, but the problem is engagement. Landl